Good coffee
Devoción beans, dialed in at the bar and served without unnecessary fuss.
About Mora
A neighborhood café with two bright sides.
Coffee with depth. Fruit blended to order. A small counter rooted in Murray Hill.
Mora means blackberry
Built around contrast.
In Spanish, mora is the blackberry—deep in color, bright in flavor. That contrast shaped the original coffee-and-juice identity and still guides the café today.
The current counter brings together Devoción coffee, signature lattes, smoothies, protein shakes, refreshers and bakery. Everything is made for a quick neighborhood stop, to stay or to go.
The physical café
Inside GYM NYC, open to the neighborhood.
Mora operates at 131 East 31st Street inside GYM NYC Lexington. You do not need a workout planned—come to the counter for coffee, breakfast or an afternoon refresher.
- Coffee
- Devoción, roasted in Brooklyn
- Made here
- Espresso, blended drinks and refreshers
- Neighborhood
- Murray Hill, between Park and Lexington
What matters at the counter
Specific, simple, considered.
Real range
Coffee, smoothies, protein shakes, refreshers and bakery share one concise menu.
Useful hospitality
Clear hours, quick pickup and a counter that works for the rhythm of the block.
Come by
Find Mora in Murray Hill.
131 East 31st Street · Inside GYM NYC Lexington